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Rétour
CREATIVE SHOP
THE JOURNAL
Why I Finally Bought a Flash
Flash, Failure & Finding a New Creative Spark
A Minimalistic
Summer Style
The ALIA INSPIRED
SUMMER IS ALL I'm DREAMING OF
For the longest time, natural light was enough
—
Rétour
I'd spent years learning how to read it
—how it moved through Paris , reflected off buildings, disappeared just before sunset. It became second nature.
I knew exactly where to stand, where to place someone, when to wait, and when to press the shutter.
I’ve mastered the art of
natural light.
Flash photography, on the other hand, always felt like another language.
I loved the look of it—the polished editorials, the effortless glamour, the feeling that the photograph had been stolen from a fashion campaign
—but I never really gave myself permission to learn it.
Partly because I was comfortable.
And comfort is a dangerous place for creativity.
Everything changed when I worked on a mood board for a client for an upcoming content week.
It was filled with glamorous evening portraits, luxury hotels, glossy skin, and beautiful flash photography to capture the glam lifestyle of a model.
A few weeks earlier I'd also had the chance to borrow a fellow photographer's Profoto flash during a creative shoot in Paris.
That was all the excuse I needed.
I finally ordered my first Godox flash.
—The first time I used it wasn't during a personal project.
It was on a client shoot.
Not ideal.
SAINT LAURENT
We were photographing a model launching her own agency, moving between the Ritz, Place Vendôme and a handful of beautiful Paris locations after dark.
Exactly the kind of photographs I'd imagined creating.
The only problem?
I hadn't had time to practise.
At all.
So every frame became an experiment.
I'd adjust the flash.
Take a photograph.
Adjust the shutter.
Take another.
The background disappeared into darkness.
Then suddenly my subject looked completely overexposed.
Then the opposite.
It was frustrating because instead of focusing on directing my subject, I found myself constantly thinking about camera settings.
But that's usually what learning feels like.
Messy.
Slow.
Slightly uncomfortable.
—One thing I've noticed about creativity is how quickly we become attached to being "good."
preset PLUM
Once you've mastered something, it's surprisingly difficult to become a beginner again.
Natural light had become effortless for me.
Flash reminded me what it feels like to have absolutely no idea what you're doing.
And honestly...
I think that's healthy.
Luckily, after the client shoot I still had two days left of Paris Fashion Week.
No deadlines.
No expectations.
Just an excuse to experiment.
I decided to bring the flash with me.
preset noir b&w
My first stop was the Magda Butrym presentation at Place Vendôme.
The atmosphere couldn't have been more different from the larger runway shows.
It felt calm.
The square gave everyone space to breathe, the styling was on point, and the late afternoon light made everything feel cinematic.
I stayed long after most people had left.
As daylight slowly disappeared, I finally had the chance to see what the flash could do.
Some photographs worked beautifully.
Others...
Not so much.
But for the first time I wasn't disappointed.
I was curious.
—I was especially excited for Chanel.
preset editorial flash B&W
The area around Grand Palais usually becomes one of the best places in Paris to photograph guests.
People linger.
Editors stop to chat.
Celebrities pose.
There's movement everywhere.
This time...
Almost nothing.
Most guests stepped straight out of their cars and disappeared inside.
Not exactly the glamorous flash experiment I'd imagined.
But that's photography.
Sometimes you plan everything perfectly and leave with very little.
preset editorial flash B&W
SAINT LAURENT
preset editorial flash B&W
preset plum
—Some of my favourite flash photographs aren't technically perfect.
They simply feel like a memory.
And that was the look I was chasing.
preset dreamy b&W
Will I Continue using Flash?
Absolutely.
But before my next client shoot I'd love to spend an afternoon with nothing but a tripod, an empty studio, and plenty of time to experiment.
No pressure.
No deadlines.
Just curiosity.
I'm especially interested in using flash less dramatically—not as the main light source, but as a subtle lift that still lets the atmosphere of the location shine through.
A collection of journal entries, creative observations and
behind-the-scenes stories exploring photography, creativity and living an artistic life
join the journal
Notes On Creativity
A collection of journal entries, creative observations and
behind-the-scenes stories exploring photography, creativity and living an artistic life
join the journal
Notes On Creativity